Space
Serviced apartments provide a bedroom, living room and full kitchen — typically 45–70 m² versus 20–30 m² in a hotel room. For anyone working from their accommodation, that's transformational.
Workspace
A hotel desk is a bedside table with a chair. A serviced apartment has an actual desk, sofa, dining table and reliable Wi-Fi — the setup a modern professional actually needs.
Kitchen and laundry
Full kitchen and laundry in a serviced apartment means no daily eating-out spend and no shipping-clothes-home problem on long stays. On a 30-day trip, this saves £500–£800 easily.
Cost
Nightly rates are broadly comparable, but a serviced apartment includes utilities, Wi-Fi and cleaning. When meals are factored in, serviced apartments almost always win from night 4 onwards.
When hotels still win
One or two nights, event-driven travel, or when you specifically want daily housekeeping and a lobby. That's the honest short-list.